Why most mid-size organizations are missing out on their biggest competitive advantage I was recently speaking with the CEO of a 150-person software company. Smart leader, great team, solid financials. When I asked about their innovation process, she paused. “We don’t really have one,” she admitted. “We kind of wing it based on what feels…
Why the world’s most innovative companies swear by a methodology that’s surprisingly straightforward “If it’s so simple, why isn’t everyone doing it?” This question comes up in nearly every conversation I have with executives exploring design thinking. And I get it. When you hear that companies like Apple, Google, and Netflix credit much of their…
Mid-market organizations face unique challenges. Too large to pivot with the agility of startups yet lacking the vast resources of enterprise companies, these businesses need approaches that maximize impact without breaking the bank. Enter design thinking: a powerful methodology that’s revolutionizing how forward-thinking organizations solve problems, unleash innovation, and create value. So what are the…
Organizations are continuously searching for ways to stay competitive and create meaningful value for their customers. One approach that has gained significant traction is Design Thinking. But what makes this methodology so valuable for businesses, and why are companies increasingly investing in building this capability? Understanding the Impact The best way to understand the impact…
Introduction Early glimpses of design thinking date back to the 1950s and 1960s, although these references were more within the context of architecture and engineering — fields which struggled to grapple with the rapidly changing environment of that era. Even though Design Thinking has been around for a while, its market size is still expected…