Why most mid-size organizations are missing out on their biggest competitive advantage I was recently speaking with the CEO of a 150-person software company. Smart leader, great team, solid financials. When I asked about their innovation process, she paused. “We don’t really have one,” she admitted. “We kind of wing it based on what feels…
Why the world’s most innovative companies swear by a methodology that’s surprisingly straightforward “If it’s so simple, why isn’t everyone doing it?” This question comes up in nearly every conversation I have with executives exploring design thinking. And I get it. When you hear that companies like Apple, Google, and Netflix credit much of their…
Mid-market organizations face unique challenges. Too large to pivot with the agility of startups yet lacking the vast resources of enterprise companies, these businesses need approaches that maximize impact without breaking the bank. Enter design thinking: a powerful methodology that’s revolutionizing how forward-thinking organizations solve problems, unleash innovation, and create value. So what are the…
It is not uncommon that leaders often grapple with choosing the right approach for their challenges. Design thinking, while powerful, isn’t a universal solution. Let’s explore when it’s most effective – and when it might not be – through real-world examples. The Sweet Spots for Design Thinking When should you make use of what design…